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The brand has partnered with heritage craft cooperatives to preserve artisanal techniques, including Ajrakh block printing from Gujarat and Zardozi embroidery from Lucknow. In 2022, Kiran Rathod launched a digital-first capsule collection with virtual styling, leveraging augmented reality for an immersive shopping experience—a testament to their forward-thinking approach.

In Kiran Rathod’s world, every stitch tells a story—a legacy of heritage reimagined for the modern age. kiran rathod nude naked pic photo jpg

Are there any unique selling points? For example, maybe they offer made-to-measure services, or their pieces are handmade with certain techniques. Also, any philanthropic efforts or social responsibility initiatives linked to the brand? The brand has partnered with heritage craft cooperatives