Promoted by Associated Broadcasting Company Pvt Ltd (ABCL), TV9 Network is the biggest news network in our
country.
The network owns and operates one national Hindi news channel TV9 Bharatvarsh and
five regional
channels, comprising TV9 Telugu, TV9 Kannada, TV9 Marathi, TV9 Gujarati and the
recently launched
TV9 Bangla.
While most of the TV9 network channels are leaders in their respective markets, the national channel, TV9 Bharatvarsh, recently scripted history by emerging as the undisputed leader among National Hindi news channels - ending a legacy of 22 years.
Matching its leadership in the news broadcasting industry, TV9 Network has taken equally significant strides in the digital news space as well.
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India is a nation in transition. Led by strong and decisive leaders, the country is embracing a
throbbing private sector, bounding entrepreneurial spirit, burgeoning middle-class consumers and a
digital revolution. These mirror the collective aspiration for a global leadership role for India.
The news media's role is paramount in the context of profound changes that engulf us. This presents
exciting opportunities to design new services that thrive at the tri-junction of journalism,
technology and presentation.
This emerging landscape actually calls for a reset in the media order. I believe the new paradigm mandates a change in the way both the journalist and the consumer create and consume news.
I believe in challenging the status quo to embrace disruption. Bucking the trend is an imperative. That is the mantra we follow at TV9 Network. It has given us handsome results.
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TV9 Network is India's biggest news network of reach and repute hosting marquee pan India brands. It is India's truly language differentiated television news network with majority of services being undisputed leaders while newly launched TV9 Bangla is climbing up the charts. TV9 Bharatvarsh, flagship Hindi channel, scripted history earlier this year dislodging legacy players of 22 years.
Read MoreTV9 Digital is the fastest news network to scale 100 million unique monthly visitors. It has embarked on a mega expansion plan beefing up its existing offerings while adding new services. Proposed services will be in the realm of B2B and B2C focusing on emerging consumer segments.
Read MoreTV9 has launched an audacious OTT foray offering two unique products. Recently launched, News9 Plus, is India's first of its kind English video news magazine. Money9, India's first multi-media and multi-language service enables financial well-being of 1.3 billion people of India.
Read MoreThe trial left open questions we never wholly answered. Who governs the heuristics of mediation when a machine mediates moral claimants against corporate power? Can an algorithm learn to honor grief? Will communities become dependent on third-party mediators with shiny interfaces? The Monster—its name meant to unsettle—remained in our registry as Trial -v1.0.0, a versioning that suggested both humility and hubris. We had given it a number because we thought we could fix flaws in iterations; what we had not expected was how much a number would comfort us.
No one wanted to be the first to touch it. Touch was ancient at that point; we had already configured legalese into our gloves, fed the indemnities through two servers, and looped the ethics board in by email. Still, the technology was rude with possibility. It smelled faintly of ozone and of a library late at night—the scent of minds uncurling.
In the years after, Negotiation X Monster would feature in panels and privacy debates, in conference posters and internal memos. New versions would appear—v1.1 with an audit trail, v2.0 with community-weighted priors, v3.5 with multilingual empathy layers. Some teams took it as a lens to reimagine dispute resolution as ecosystem management; others used it for sharper, faster contract reconciliation in corporate mergers. Each application left new traces on the model and on the social fabric that relied on it.
They brought it into the conference room like you’d bring in a relic—tucked under a tarpaulin, corners of the canvas damp with the drizzle from that morning. It arrived not in a crate or a courier van but in the back seat of a battered sedan, hooded and humming in a way that suggested it dreamt in low-voltage pulses. The placard pinned to its side read Negotiation X Monster -v1.0.0 Trial-, and beneath that, in smaller type, Whoever signs the form agrees to the terms.
Hours passed. At one point, the Monster interjected a story, brief and peculiar: a parable about two fishermen disputing a stream. The parable was not random; it was calibrated to the emotional arc of the room. People laughed, not out of humor but relief. Laughter broke the pattern of argument the way a key changes a lock. The Monster was learning cultural cues, not merely optimizing payoffs.
People left that evening as if waking from a dream. Some were edified; others were wary. The NGO worried about enforcement; the manufacturer worried about precedent. The co-op worried about bureaucracy. The Monster sat silent on the conference table, its lights like careful eyes.
They told us it could negotiate anything. Contracts, quarrels, the price of grief. It was an experiment: a negotiation engine, an agent trained on a thousand years of compromise, arbitration, and brinkmanship—court transcripts from unheated rooms, treaties signed over soups, break-up text messages, and boardroom chess. Its architecture was, by our standards, obscene in its ambition: recursive empathy layers, incentive-aware policy networks, and a tempering module suspiciously labeled “temper.” It was meant to do one thing well: bring two or more parties from opposite positions to an agreement that, while not perfect, none could reasonably dismiss.
And then there were small, human aftershocks. Six months after the trial, the co-op reported a surprising increase in community attendance at river clean-ups—people said the archival project made them feel visible again. The manufacturer announced a modest capital investment to retrofit filtration—just enough to calm investors. The NGO published restoration metrics and a photograph series of the river’s edge, tagged with the co-op’s name. The Monster, according to the operator, received a software patch to improve its handling of grassroots claims. We convened again, not because the contract had failed but because living agreements require tending.