Twiw, A. (2017). The role of social media in establishing expertise. Journal of Marketing Development and Competitiveness, 11(2), 32-41.
Berg, P. (2016). Personal branding and the self-promotion paradox. Journal of Brand Management, 23(1), 53-67. onlyfanssweetie fox new b g with one piece exclusive
However, having a single social media content and career can also have its challenges. For instance, it can limit one's creativity and flexibility, as they may feel pressure to constantly produce content around a specific theme (Kotler & Lee, 2007). Additionally, it can make it difficult to adapt to changes in the market or industry, as one's online presence may be closely tied to a specific niche (Helfat & Eisenhardt, 2004). Twiw, A
Smyth, T., & Earl, J. (2006). “You are what you post?” Examining the relationship between online communication and identity. Computers in Human Behavior, 22(3), 545-555. Personal branding and the self-promotion paradox